NARS Ita Dupe

July 26, 2016

Y’all I have hit the dupe jackpot! I know the word “dupe” is open to interpretation so take this post as you will. The Ita brush is the creme de la creme of contour brushes and I’d been wanting one FOREVER, but $55 on a brush is just excessive (for me). I saved my Nordstrom Notes and purchased it a few months ago.

I was perusing Amazon for all things beauty and saw the same brush for FIVE DOLLARS. Yes, you read that right, $5. Of course I had to get it to compare it to mine. I figured if it didn’t work out, I wasn’t out too much money.


The Ita brush is $55 at retailers such as Nordstrom, Sephora, Saks, etc. The price on Amazon varies, but it’s usually in or around $5. IMG_4426


NARS brush is o the left and the dupe is on the right


I’ve used and tested both of these and I honestly can’t tell any difference in the two of them. If you’ve been eyeing the Ita or want a great brush for contouring, definitely go the Amazon route and save yourself $50.

P.S. If you aren’t into contouring, this brush is great for bronzer too!


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  • Joanna | Pores for Thought July 26, 2016 at 8:53 am

    Wow they’re pretty much identical! Definitely going to look at this xxx

    • hhardydawson July 26, 2016 at 6:31 pm

      They are so close! Definitely worth it to get the $5 and save some money. Thanks for reading!

  • elleseesyou July 26, 2016 at 11:38 am

    Wow! They look a little different bristle-wise, but if they perform the same, then why not?

    • hhardydawson July 26, 2016 at 6:30 pm

      Exactly! They work the exact same way and since I don’t contour daily, it’d take a while to get my $55 out of the Nars brush. So excited I found this dupe!

  • ayrgalaxy July 26, 2016 at 3:10 pm

    Nice! I’m waiting for my elf cosmetics contour brush. It’s in the same shape. I’ve heard great things about it too, let’s hope it is but I wouldn’t mind if it doesn’t completely work because it was only $6 🙂

    • hhardydawson July 26, 2016 at 6:29 pm

      I have the elf contour brush too and I like it. The bristles on these are a little more flexible where the elf bristles are more compact. They’re both great though!

      • ayrgalaxy July 26, 2016 at 7:44 pm

        Well that’s good to know! 🙂

  • Lee July 26, 2016 at 5:00 pm

    Wow! This is so awesome. I have been wanting the NARS brush but $55 was way too much.
    xo, Lee

    • hhardydawson July 26, 2016 at 6:22 pm

      I bought it, found this one, and returned it. This $5 one is just as good and you can’t really tell the difference. I highly recommend the cheap one!

  • Stephanie|AStyleOfHerOwn July 26, 2016 at 6:04 pm

    OMG! buying… right… now…

    • hhardydawson July 26, 2016 at 6:17 pm

      GIRL. You’re gonna love it!

  • kingdomofsequins July 26, 2016 at 6:59 pm

    OMG what an awesome find!!!! I am totally getting this… I have the ELF one but it has seen better days! Thanks for sharing 🙂

    • hhardydawson July 27, 2016 at 2:01 am

      I nearly squealed when I found it! You’ll love it 🙂

  • Christina July 26, 2016 at 7:34 pm

    I have to get that brush!! Everyone talks about the Nars one, but there was no way I was going to be spending so much on a brush. Glad to know they perform the same! 🙂

    • hhardydawson July 27, 2016 at 2:02 am

      You definitely have to get it! I ended up returning mine. Lesson learned! Never buy expensive brush without properly researching dupes again.

  • Head to Toe Chic July 26, 2016 at 9:27 pm

    That is such a great dupe, and a huge price difference!


    • hhardydawson July 27, 2016 at 2:03 am

      It’s crazy how alike they are for such different prices!

  • lovealwaysashleyj July 30, 2016 at 2:53 pm

    I’m buying this!! It literally looks just like the NARS one!

    • hhardydawson August 2, 2016 at 5:02 am

      You need it! It’s crazy how similar they are. I ended up returning the NARS brush. I hadn’t used it much and this one is just as good.

  • Amanda Bella July 31, 2016 at 2:17 pm

    OMG!! I remember when you got the original! It’s almost annoying that they can sell something for that much when there are others that are just as good out there. FOR FIVE DOLLARS! Okay, 100% ordering this thing. Thanks for sharing the find!! XO

    • hhardydawson August 2, 2016 at 4:52 am

      It is annoying! Especially when I found out after the fact haha You definitely need it and won’t regret. It’s so good!

  • Lily August 8, 2016 at 3:13 am

    Yes girl…you did hit the dupe jackpot! Such a great and CHEAP find!

    • hhardydawson August 9, 2016 at 4:15 am

      I’m such a makeup addict, I nearly squealed when I saw it. It’s so good!

  • Best of Beauty 2016 | December 26, 2016 at 6:04 am

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